Business research is the systematic and objective process of collecting and analyzing data to help businesses make informed decisions. This research can be conducted internally within a company, or externally through the use of market research firms.
There are several methods commonly used in business research, including surveys, interviews, focus groups, experiments, and secondary data analysis.
Examples of business research include:
- A clothing retailer conducting a survey to understand customer preferences and demographics to inform their product development and marketing strategies.
- A food manufacturer conducting interviews with consumers to gather feedback on their products and identify areas for improvement.
- A consulting firm conducting focus groups with industry experts to understand current trends and market opportunities in a specific sector.
- A pharmaceutical company conducting experiments to test the effectiveness of a new medication.
- An investment bank conducting secondary data analysis of market data to identify potential investment opportunities.
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